Felipe Avila

Walmart Luminate

Design

Art Direction
Concept Creation

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I was invited by Deutsch LA to create a concept for the Walmart Data Ventures brand project Luminate. The request was to create a symbol and/or visual identity grounded on the main Walmart design system. In that sense, I created a symbol from one of the sparkles of Walmart to convey the idea for Luminate.

Typeface: Bogle by HvD Fonts

Agency: Deutsch LA
Year: 2021