Felipe Avila

Walmart Luminate

Art Direction
Concept Creation

In Feb of 2021, Adhemas Batista invited me to create a concept for the Walmart Data Ventures brand project Luminate. The request was to create a symbol and/or brand grounded on the main Walmart design system. In that sense, I created a symbol from one of the sparkles of Walmart’s spark to convey the idea for Walmart Luminate. 

Trademark registration

CCO: Pete Favat
EVP, Head of Design: Adhemas Bastita 

Typeface: Bogle by HvD Fonts

Agency: Deutsch LA
Year: 2021

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