https://felipeavila.tv Felipe Avila Sun, 17 Aug 2025 13:34:18 +0000 https://felipeavila.tv en http://felipeavila.tv/ai Sun, 17 Aug 2025 13:34:18 +0000 Felipe Avila 457586 Felipe Avila AI exp Midjourney Veo-3 A collection of creative projects brought to life with AI. Using Veo-3 and Midjourney, I craft visuals for film, 2D/3D animation, and dynamic brand identities, demonstrating how AI streamlines the process of building immersive worlds and communicating complex ideas. ➝ Movie Year: 2025 <img width="800" height="446" width_o="800" height_o="446" src_o="https://cortex.persona.co/t/original/i/ef95ca7fc091a8c5105fa7e3920e618e8374bd63d2c7af4bf26c8efa760d9e3c/ezgif-8590beabd3338b.gif" data-mid="1416105" border="0" /> <img width="800" height="446" width_o="800" height_o="446" src_o="https://cortex.persona.co/t/original/i/16adafcfeb3eb33ee700a3380961246f4adb1f18aadaebbf31ab6e53a9836e45/ezgif-83181503d0c5ae.gif" data-mid="1416104" border="0" /> <img width="2912" height="1632" width_o="2912" height_o="1632" src_o="https://cortex.persona.co/t/original/i/3e0086ada6d79aa861cfd36fd083f7ba19b98a957563f0f4450e5734be087c48/felipeavila4919_woman_with_high-fashion_outfit_vinyl_inflatable_e1a325d5-18ad-40fe-808b-3b1e33fa17e7.png" data-mid="1416314" border="0" /><img width="2912" height="1632" width_o="2912" height_o="1632" src_o="https://cortex.persona.co/t/original/i/8318e41fc8bf942a2ffaef8df3f6e5bef25725cb6969b24fc9bc7d716b74ba21/felipeavila4919_woman_with_high-fashion_outfit_vinyl_inflatable_d4de5835-d50f-4c00-9bc3-b771e3dedcff.png" data-mid="1416312" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/6b1e238489e8fd6d27df4d60cc8331016ad3350799bc8112791b7e2df06f4f53/4.png" data-mid="1416446" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/cf359bfe90982e3b60dc42d72adcead7f059b78804475adcff40e40cc581f431/5.png" data-mid="1416451" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/29d6da6d3313de069d80b547f2938471e41dedefa51b8c4c7f8295f570294abf/283.png" data-mid="1416449" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/05b7fcbf03e778431132d0e717019cfb7f5271a6e8807f4cb6432654d84b0d32/284.png" data-mid="1416448" border="0" /> <img width="800" height="450" width_o="800" height_o="450" src_o="https://cortex.persona.co/t/original/i/f9da4facd26771fc2017a955f060cf3cf85b86f625caf5825ded931823a5cd52/Button_Transforms_to_D.gif" data-mid="1416107" border="0" /><img width="800" height="446" width_o="800" height_o="446" src_o="https://cortex.persona.co/t/original/i/9c226cbbde26719f68c2c31150c018016fdec10398b1e67d32d7987ee8a133fd/ezgif-325a1ba7aa02e4.gif" data-mid="1416108" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/69bd0ebecc697f5c75b33de46404efad640c242fdf92a41b1194f353513d0f3f/soap-v.png" data-mid="1416416" border="0" /> <img width="800" height="450" width_o="800" height_o="450" src_o="https://cortex.persona.co/t/original/i/17d8a23644ef2259f3b6d6dcaf63b684dc007dbaff6c6f6398594e598346940f/ezgif-1c2d2bfeed987a.gif" data-mid="1416316" border="0" /><img width="800" height="446" width_o="800" height_o="446" src_o="https://cortex.persona.co/t/original/i/ce6d50628e4a206b98ec67fb2c7c01996395b123287647eb1ffb55332f522f9e/felipeavila4919_httpss.mj.run79q5Shu9p5s_Do_not_alter_the_cha_51133338-8e38-4813-a058-7d39c521f70c_0.gif" data-mid="1416101" border="0" /><img width="624" height="624" width_o="624" height_o="624" src_o="https://cortex.persona.co/t/original/i/4e9d3b36f872d0e055c4c79ccd22ae1ee1ddf642d2aab979006995db70544cbf/felipeavila4919_httpss.mj.runw4hsKzEaPT4_visualize_the_effect_8c30ed51-9abc-4760-8daf-cb5d20c0fa1d_0.gif" data-mid="1416414" border="0" data-scale="56"/> ©2025 felipeavila.tv | Siecha Studio LLC. All Rights Reserve Felipe Avila AI exp Midjourney Veo-3 A collection of creative projects brought to life with AI. Using Veo-3 and Midjourney, I craft visuals for film, 2D/3D... http://felipeavila.tv/2023-2025 Thu, 17 Jul 2025 02:23:01 +0000 Felipe Avila 457369 Felipe Avila 2023–2025™&nbsp; Design Direction Campaign Design 3D &amp; AIThis collection showcases key projects from 2023–2025. As a Design Director, I architect the visual worlds that empower advertising agencies to win high-stakes pitches and launch category-defining campaigns. Results: 5 new clients won in 11 months for Mother NY including BlackRock, General Mills, Bombay Sapphire, Uber and Google Gemini. Agencies: Mother NY, AKQA NY (Lululemon &amp; Maserati), Publicis NY (Buick) and Verizon in-house. Trail Fonts:&nbsp;Agentur (Good Type Foundry), Paramount (Production Type), Euclid (Swiss Typefaces), DeKalb (Pablo Medina), Jewel Cut (Bombay Sapphire), Uber Move, Google Sans, Buick, Verizon NHG eDS. Co-Workers: Oriel Davis-Lyons, Gustavo Dorietto, Paulo Damasceno, Ben Grube, Eric Ku, Daniel Arenas, Penelope Vasquez, Ricard Valero, Tian Wang, Rachel Hayashi, Martin Virginillo and Matt Brant.&nbsp;&nbsp; Photography: FPO Years: 2023–2025 <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/a2501134dc8467e167f86383f07c84e3571e70c42c6ee0691d2b30dfcebb6bad/mOTHER-mockup.png" data-mid="1413687" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/532a2dfb1b4b46167ab3eaffc656cf342c8bc74520944f6b691b6ea56ff10371/mOTHER-_.png" data-mid="1413686" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/4b2a0e8e015ef79d0d8e9f04c188de2975cdf4cd180ad6670d77ccfc0d010440/2.png" data-mid="1413341" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/66c1c586000250de5706706e831d0d1163794d9e96faf9b1b64db74653379db8/1.png" data-mid="1413334" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/7812f12494dd3308b68677daf26f6d9c9a928d5b8d21c5ed9d1470a04f334559/3.png" data-mid="1413346" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/b0f9d07e13f2d7b55e303dd60212be8d12718ac7ccfb569f9d9a80538a23cda6/4.png" data-mid="1413340" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/2bf9c37cf7469fbfc6fda0706556475d3f02cf49d83ef047ce0fb23b972c331d/5.png" data-mid="1413335" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/57358a99a318d079b41154fb7c26f1d32e9f3c89561911694b918b16019d79e1/6.png" data-mid="1413338" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/87127a18bec039c7511db6eea2633fbd3e179597d04a896e8b9c82a3b1e0dabc/7.png" data-mid="1413337" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/24056ed75ceefd4d58f200e6738e3a73495003bf7acc882143ee62528dcd2bb3/8.png" data-mid="1413343" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/33f59f4adfdbf94910d5eb67d7e0fe544aea5ba49766ae7a884a721e9c7ebd3d/9.png" data-mid="1413347" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/30461263c9da7e5f4d63f79d053d7d54423f8e90994e6e3abaf805a0ff8137ae/10.png" data-mid="1413339" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/51d5a01b249c92f3d3beba7ddd535ff56487e01ab0fa9b560a193e4a39a52e4d/11.png" data-mid="1413336" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/e82a6a29289ed81957feaa10775e0786d0153bc94aa553add1375a1f9d6f9b8c/12.png" data-mid="1413357" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/62449bc1e59c75efddfe6820c7adeba44f71c29979906c1d54d8a56ea3cebb12/13.png" data-mid="1413356" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/3cb0f81809c3cc2d3249c8453205a8612ac5a21939a8c7c871d852e2389167fa/14.png" data-mid="1413351" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/cdf0409348201299ac5c662ef50e14fff5297d1f2bd279a17e85505bcd9b7730/15.png" data-mid="1413349" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/5bf96fa9286560d36b37002980e4c152559eea8f9afe44eab1e21b57c0dec744/16.png" data-mid="1413342" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/e623fa338a066e4387249768250e147207e5be212d6d41429032b824d08f83a7/17.png" data-mid="1413344" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/8da9f3c10acea144d4e63eba7fb648073a890eda2a0f3c74b9d676ff319335d5/24.png" data-mid="1413394" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/9ad4672312f03eb509f010bdf12dce0ff1e0c9b5fb125ba36431f0300c459ddf/18.png" data-mid="1413353" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/67661a3adf9283decdf95ed3e77853db94f6762ea4463faa915234a4d3b446d5/19.png" data-mid="1413348" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/ceec91ac5745b5cb3384e3825d685302eb9ecbe121ca77aab30f979f4513d065/20.png" data-mid="1413354" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/39852cd3c27f37d5a33e0ee5a707efab8ea1339d4587a111e06a5c88b33fd2e5/19.png" data-mid="1413370" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/128b0eca2a2f356f6221feb9518ed0026d82489e8042657612353e9df1d92b1d/21.png" data-mid="1413352" border="0" />©2025 felipeavila.tv | Siecha Studio LLC. All Rights Reserved Felipe Avila 2023–2025™&nbsp; Design Direction Campaign Design 3D &amp; AIThis collection showcases key projects from 2023–2025. As a Design Director, I... http://felipeavila.tv/H2-O Mon, 18 Dec 2023 22:13:20 +0000 Felipe Avila 450525 Felipe Avila H2.O Liquid I.V. Design DirectionCampaign DesignH2.O is the pitch idea for the Liquid I.V. campaign which I had the opportunity to work with. The design explores the idea of water being reinvented through science, culture, and lifestyle. Typeface:PP Formula by Pangram Pangram FPO photography Year: 2023 <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/0bdc98190909f0a013e54208247519194ca503bd08a3b6a08d94111b1a7b8dc9/h2.o-_-all.png" data-mid="1337040" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/a70745346cf6ed5b63eb1b74228fa7ba6fc1026485eac73c52b4a0467442f059/ig_h2o.png" data-mid="1337027" border="0" /><img width="1921" height="1080" width_o="1921" height_o="1080" src_o="https://cortex.persona.co/t/original/i/effc167a1b9c5711751062652c2a5baee070ce05f548a1484b866f98665269d9/ooh1.png" data-mid="1337147" border="0" /> ©2025 felipeavila.tv | Siecha Studio LLC. All Rights Reserved Felipe Avila H2.O Liquid I.V. Design DirectionCampaign DesignH2.O is the pitch idea for the Liquid I.V. campaign which I had the opportunity to work with. The... http://felipeavila.tv/LIV Thu, 14 Dec 2023 15:49:59 +0000 Felipe Avila 450430 Felipe Avila Liquid I.V. Design DirectionCampaign DesignLife’s Better Hy is the pitch idea for the Liquid I.V. campaign which I had the opportunity to work with. The campaign design is conceived on the idea of getting "high" hydrated in a playful way. Typefaces: PP Formula by Pangram Pangram Söhne Breit by Klim Type Foundry Year: 2023 <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/9b932637b3fe530aa493f3908413a08e26707b9d50f9f50e5d16efcc3c205559/Frame-1467-gh-1.png" data-mid="1336125" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/46805f2fa4b2bd65a41c75792fea6ff63ac8505d69b1aabd51ac0b5291866d3b/ooh1-dir2-r2.png" data-mid="1337148" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/6155c00f284eeb90999d751513c69041b6f63912cff1bf3b2c147acfb1edf544/s_post.png" data-mid="1336130" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/08dfdb50df2a3c5f9ac6da02519828733f5f282afdb5b0dbd71176927908c68c/ooh2-dir2-r2.png" data-mid="1336128" border="0" /> ©2025 felipeavila.tv | Siecha Studio LLC. All Rights Reserved Felipe Avila Liquid I.V. Design DirectionCampaign DesignLife’s Better Hy is the pitch idea for the Liquid I.V. campaign which I had the opportunity to work... http://felipeavila.tv/getty Tue, 05 Dec 2023 05:15:31 +0000 Felipe Avila 450224 Felipe Avila Getty PST ART Design DirectionCampaign DesignThe Getty PST ART's 2024 – 2025 visual identity is inspired by the collision of art and science. The collide concept is driven by AI textures, bold graphic hemispheres coming together to create dynamic negative spaces, intrigue, and tension. The vibrant color palette leverages the warmth of SoCal at golden hour, combining burgundy, orange sunset, and red tones. By October of 2023, the Getty Museum CEO approved the whole visual identity to be deployed across several media in Los Angeles area. Typeface: GT Walsheim Pro Regular by Grilli Type Year: 2024 <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/2c1d6c3f9fab9b241e5b9fa109f592a343d361e9cfcbee6a35dce46b8962c848/56.png" data-mid="1333751" border="0" /> <img width="3840" height="2296" width_o="3840" height_o="2296" src_o="https://cortex.persona.co/t/original/i/80a6526d1ef480b0e7785d11a796d04aac8fdcb98c20f4828a0cc4c336c03881/mobile_1.png" data-mid="1334696" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/9bb20a1cabcdd1df5eab500d0dcd7c603496a6295d24c5a40056b7fec5e6f1d2/54-1.png" data-mid="1334675" border="0" /> <img width="3840" height="2160" width_o="3840" height_o="2160" src_o="https://cortex.persona.co/t/original/i/c5de9482f5c4f3a3a5b666f5d3054c052d77bdf9a4b16c5799349246717d0b85/ooh1.png" data-mid="1337150" border="0" /> <img width="1920" height="700" width_o="1920" height_o="700" src_o="https://cortex.persona.co/t/original/i/ce72e4e9ecabfd06ea71914041269b89320bb8ccf47600c76234b9f98a40df35/Group-427319915.png" data-mid="1334494" border="0" /> <img width="1920" height="773" width_o="1920" height_o="773" src_o="https://cortex.persona.co/t/original/i/e91db7b621b36c3fbd4b050314f6eb7cfcd23574b1a6b7127705455c4bbfc36b/Group-427319913.png" data-mid="1337134" border="0" /><img width="1920" height="772" width_o="1920" height_o="772" src_o="https://cortex.persona.co/t/original/i/02b67263b1b6b1aa16b227b10dd12acc61d15b3cc2e86ab353a7e66826a5a779/Group-427319916.png" data-mid="1337135" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/49b841548cd5380e4ca50b1ed5385aba598268a9738fabab4eba2c26fcd105d1/11.png" data-mid="1334502" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/2da4334177a276a5da8bb62d1b863de8adcc1b85cc92632d396296ede04afcfc/12.png" data-mid="1334498" border="0" />©2025 felipeavila.tv | Siecha Studio LLC. All Rights Reserved Felipe Avila Getty PST ART Design DirectionCampaign DesignThe Getty PST ART's 2024 – 2025 visual identity is inspired by the collision of art and science. The... http://felipeavila.tv/bbh_ny Mon, 22 May 2023 13:07:42 +0000 Felipe Avila 443180 Felipe Avila BBH NY DesignCreative DirectionWhile working at BBH NY, I was invited to do a design exploration for the agency's brand identity with the zig-zag concept. Some of these explorations were presented during the solo exhibition I had at the SVA CE Project Space.&nbsp; Typeface: Brown by&nbsp;Aurèle Sack Agency: BBH NYYear: 2019 <img width="1920" height="975" width_o="1920" height_o="975" src_o="https://cortex.persona.co/t/original/i/814d377ccf771afea287ac761eabef52ebbe1143ff75f76b8c6f51446ebe8479/1-2.png" data-mid="1288861" border="0" /><img width="1920" height="1236" width_o="1920" height_o="1236" src_o="https://cortex.persona.co/t/original/i/c117f5e19bfed4525735d49ccbe6c070bb0a488cd3657053932cf236c0798598/1-3.png" data-mid="1288858" border="0" /><img width="3166" height="2372" width_o="3166" height_o="2372" src_o="https://cortex.persona.co/t/original/i/b5b8518fcebba63e05f4ed313ed16287809d7829393ba53d47610d0f18d1fcc0/1.jpg" data-mid="1288854" border="0" /><img width="1920" height="853" width_o="1920" height_o="853" src_o="https://cortex.persona.co/t/original/i/66e3f44f63ac3a3b56283bf457ac704360d7a9a8b66a36616bb2a0ae7504d177/14.png" data-mid="1288859" border="0" /> ©2025 felipeavila.tv | Siecha Studio LLC. All Rights Reserved Felipe Avila BBH NY DesignCreative DirectionWhile working at BBH NY, I was invited to do a design exploration for the agency's brand identity with the zig-zag... http://felipeavila.tv/lululemon-get-into-it Sun, 26 Mar 2023 08:49:10 +0000 Felipe Avila 440398 Felipe Avila Get Into It Design DirectionCampaign DesignGet Into It campaign speaks to the Gen Z and gender identity communities generating a real dialogue with young cultures through the way they wear to express the unique way they understand the society. FPO photography Typeface:Calibre by Klim Type Foundry Agency: AKQAYear: 2023 <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/4f1b17d136c7c565c2f491159fee392a20430f692e0b9f0270beeed35842654c/Frame-475.png" data-mid="1275278" border="0" /><img width="1921" height="1080" width_o="1921" height_o="1080" src_o="https://cortex.persona.co/t/original/i/61e090e33c6d113594369cf5c5c8e4c0e2c68dd65eb3849e9f34e30eb45dc20a/Frame-472.png" data-mid="1275274" border="0" /><img width="3500" height="1080" width_o="3500" height_o="1080" src_o="https://cortex.persona.co/t/original/i/5fd5981b215cfed0f5067dc7bc7bafc1d6644ba612c9395a2ff2bf3d2beeb52f/Frame-345.png" data-mid="1275280" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/ea9deb0dc643b85c6662715dccf8baacf46aa120119db8fed0fb3484221e5989/Frame-474.png" data-mid="1275271" border="0" /> ©2025 felipeavila.tv | Siecha Studio LLC. All Rights Reserved Felipe Avila Get Into It Design DirectionCampaign DesignGet Into It campaign speaks to the Gen Z and gender identity communities generating a real dialogue with... http://felipeavila.tv/lululemon-studio Sun, 26 Mar 2023 07:52:49 +0000 Felipe Avila 440393 Felipe Avila lululemon Studio Design DirectionCampaign DesignIn June 2022, I got invited to create a last-minute design direction for lululemon Studio. Playing with Mirror's hardware shape, the layout explores a responsive mirror form as the baseline for the visual system. FPO photography lululemon Studio logo by&nbsp;https://weareadopt.com/ Typeface:Moderat Extended by Tightype Agency: AKQAYear: 2022 <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/02c35c771282f0681a2b170c5efa51d64e7ee8fb85051a9503c690973236f73f/Frame-79.png" data-mid="1275260" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/87949abb0520839020ca1cd159a6df9e03762c9fa987f6354a2b7130fa0d9f10/studio-ooh1.png" data-mid="1337153" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/7bfdf6880382b1f81ecf972112def9f946698d3d4b210cea976cdf14d754f1cf/Slide-16_9---1.png" data-mid="1337158" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/6fa32fc37a0c76872347494c71621c531ff83def7a5d387fb84da9e5bf9b9952/studio-ooh2.png" data-mid="1275261" border="0" /> ©2025 felipeavila.tv | Siecha Studio LLC. All Rights Reserved Felipe Avila lululemon Studio Design DirectionCampaign DesignIn June 2022, I got invited to create a last-minute design direction for lululemon Studio. Playing... http://felipeavila.tv/maserati-tridente Sat, 25 Mar 2023 21:52:42 +0000 Felipe Avila 440391 Felipe Avila Maserati Tridente Design DirectionVisual IdentityNamingFor the Maserati global membership, I had the opportunity to create the name of the program/app: Tridente while crafting the design direction and art direction with Eric Ku. Together, we created a vibrant design system that utilizes lightning-fast speed and high-contrast colors to provide the audience with an experience that embodies the brand's ethos.Typefaces: Everett by&nbsp;Nolan Paparelli Anko by&nbsp;Eko Bimantara Agency: AKQAYear: 2022 <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/b88f0ad85d66baa2954fc4845b9e034c51034925947b52df69692eb60365495f/slide-15.png" data-mid="1275222" border="0" /> <img width="2892" height="1626" width_o="2892" height_o="1626" src_o="https://cortex.persona.co/t/original/i/0d2a5c45b442f0126c20ac77d269913d683a369d24d160fe89440e07584aae5b/Look_n_feel_14.png" data-mid="1275252" border="0" /><img width="2881" height="1621" width_o="2881" height_o="1621" src_o="https://cortex.persona.co/t/original/i/fdbcd4275d91d53201826dd20a1a525c856741fb861facc500c4851109f00a67/Look_n_feel_9.png" data-mid="1275239" border="0" /><img width="2880" height="1620" width_o="2880" height_o="1620" src_o="https://cortex.persona.co/t/original/i/ce5a6d923bbf04585ef90c9d7d717e6872cfd2005b082e7d3f8bbbe7b7fe2f1c/slide-16.png" data-mid="1275253" border="0" /><img width="2401" height="1080" width_o="2401" height_o="1080" src_o="https://cortex.persona.co/t/original/i/549629f3ad9be30ec974e305a8c5d852e2c186d36d979dc33b9416b1c5c6e1ae/Frame-2609809.png" data-mid="1275251" border="0" /> ©2025 felipeavila.tv | Siecha Studio LLC. All Rights Reserved Felipe Avila Maserati Tridente Design DirectionVisual IdentityNamingFor the Maserati global membership, I had the opportunity to create the name of the... http://felipeavila.tv/bbdo_la Tue, 17 May 2022 00:27:50 +0000 Felipe Avila 424477 Felipe Avila BBDO LA DesignArt DirectionFor the last booking day at BBDO LA, I was asked to create a visual identity exploration for the agency based on some elements they created a time ago. The result is a look and feel or visual manifesto about the vision of the company in LA. Typeface: Graphik Agency: BBDO LAYear: 2021 <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/4986b38803d6e771e6bdfc5b54808547dcddc7581da77507fff01e71e67c0811/BBDO-LA.png" data-mid="1192308" border="0" /><img width="8596" height="3653" width_o="8596" height_o="3653" src_o="https://cortex.persona.co/t/original/i/9f7b671a0524c7bb494a037233502d3f504196a2c179f23d6061dd6be370a6e6/Artboard-1.png" data-mid="1283435" border="0" /><img width="8635" height="4371" width_o="8635" height_o="4371" src_o="https://cortex.persona.co/t/original/i/7e19e72aab4f09ab3ab5a36a1e979b43b48574c1540a02e25e1689d977dffab1/Artboard-2.png" data-mid="1283434" border="0" /> ©2025 felipeavila.tv | Siecha Studio LLC. All Rights Reserved Felipe Avila BBDO LA DesignArt DirectionFor the last booking day at BBDO LA, I was asked to create a visual identity exploration for the agency based on some...