Felipe Avila

Play New Empower

Art Direction

For Nike Play New Empower digital ecosystem at R/GA Nike Digital Studios, I had the opportunity to create a design direction featuring Dina Asher-Smith based on the creative guidelines made by the Brand Defining team from Nike WHQ.

Along the way, I explored some kinetic-type animations and animated GIF content for Rosalia and other characters.

Migra Extrabold Italic by Valerio Monopoli
Druk XCond Super by Commercial Type

Agency: R/GA
Year: 2021

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