Felipe Avila

Maserati Grecale

Campaign Design
Art Direction

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During my time at the Maserati Grecale pitch project, I had less than 2 hours to put together a mini “design system” which helped to the winning of Grecale launch campaign in collaboration with AKQA London and Stockholm offices. The initial idea featured the Everyday Exceptional influencers Tyler The Creator, Matilda De Angelis, William Chen, and David Beckham. *Design exploration. FPO photography

Typeface: Everett

Agency: AKQA
Year: 2022