Felipe Avila

Kate Spade

Art Direction
Visual Design

For the Kate Spade experience playbook, I had the opportunity to create and find some graphic moments and opportunities for user engagement on the web and mobile brand presence.

I envisioned Kate Spade’s website as a human touch space in which the users are able to highlight, take and receive notes on their favorite items while making a purchase decision.

Austin by Commercial Type
Homemade Apple by Font Diner

Agency: HUGE
Year: 2021

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