Felipe Avila

IBM C/I

Design | 3D
Art Direction
Creative Direction

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Before I joined AKQA NY in September of 2021, Sunday Afternoon reached me to create a series of concepts for the IBM C/I campaign. The initial idea was a set of three posters that ended up in a 3D design execution towards a mini "design system" exploration. Lucky enough, the agency and client were satisfied with my contribution and decided to move forward with these concepts.

Typeface: IBM Plex

Design Studio: Sunday Afternoon
Agency: Ogilvy

Year: 2021