Felipe Avila

IBM C/I


Design | 3D
Art Direction
Creative Direction



In September of 2021, the lovely guys from Sunday Afternoon reached me to create a series of concepts for the IBM C/I campaign. The initial idea was a set of three posters that ended up in a 3D design execution towards a mini "design system" exploration. Lucky enough, the agency and client were satisfied with my contribution and decided to move forward with these concepts.

ECD: Juan Carlos Pagan 

Typeface: IBM Plex

Design Studio: Sunday Afternoon
Agency: Ogilvy

Year: 2021


©2007—2021 felipeavila.tv | Siecha Studio LLC. All Rights Reserved