Felipe Avila


Design Direction
Campaign Design

The Getty PST ART's 2024 – 2025 visual identity is inspired by the collision of art and science. The collide concept is driven by AI textures, bold graphic hemispheres coming together to create dynamic negative spaces, intrigue, and tension. The vibrant color palette leverages the warmth of SoCal at golden hour, combining burgundy, orange sunset, and red tones.

By October of 2023, the Getty Museum CEO approved the whole visual identity to be deployed across several media in Los Angeles area.

Typeface: GT Walsheim Pro Regular by Grilli Type

Year: 2024

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