Felipe Avila

Amex | Delta

Art Direction

For the Delta SkyMiles American Express Card integrated campaign, I had the role to create a co-branding system for Amex | Delta. The client's goal was to create a graphic direction to fuse both brands without missing one each other. After 2 rounds of design exploration, I came up with a clean modular layout and color scheme from Delta Red and Blue that joined Amex blue creates a balance within the brands that met the client's expectation.

The grid system was created based on the Amex squared logo to meet the right proportion in every canvas either for digital, print, or OOH pieces.

Typeface: Euclid Circular B Bold / Medium by Swiss Typefaces
Photography: Amanda Fordyce 

Agency: BBH New York
Year: 2020

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