Felipe Avila

Amex | Delta

Art Direction

For the Delta SkyMiles American Express Card campaign, I created a co-branding system for Amex | Delta under the client's goal to find a graphic direction that fuses both brands without miss one other. After 2 rounds of design exploration, I came up with a clean modular layout with a color scheme from Delta’s red and Amex’s blue to create a balance within the brands that met the client's expectation.

The grid system was created based on the Amex squared logo to meet the right proportion in every canvas either for print, or digital OOH.

Typeface: Euclid Circular B Bold | Medium by Swiss Typefaces
Photography: Amanda Fordyce 

Agency: BBH New York
Year: 2020

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