Felipe Avila

Liquid I.V.

Design Direction
Campaign Design

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Life’s Better Hy is the pitch idea for the Liquid I.V. campaign which I had the opportunity to work with. The campaign design is conceived on the idea of getting "high" hydrated in a playful way.

Typefaces:
PP Formula by Pangram Pangram
Söhne Breit by Klim Type Foundry

Year: 2023