Felipe Avila

Maserati Tridente

Design Direction
Visual Identity
Naming

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For the Maserati global membership, I had the opportunity to create the name of the program/app: Tridente while crafting the design direction and art direction with Eric Ku. Together, we created a vibrant design system that utilizes lightning-fast speed and high-contrast colors to provide the audience with an experience that embodies the brand's ethos.

Typefaces:
Everett by Nolan Paparelli
Anko by Eko Bimantara

Agency: AKQA
Year: 2022