Felipe Avila
This collection showcases key projects from 2023–2025. As a Design Director, I architect the visual worlds that empower advertising agencies to win high-stakes pitches and launch category-defining campaigns.
Results: 5 new clients won in 11 months for Mother NY including BlackRock, General Mills, Bombay Sapphire, Uber and Google Gemini.
Agencies: Mother NY, AKQA NY (Lululemon & Maserati), Publicis NY (Buick) and Verizon in-house.
Trail Fonts: Agentur (Good Type Foundry), Paramount (Production Type), Euclid (Swiss Typefaces), DeKalb (Pablo Medina), Jewel Cut (Bombay Sapphire), Uber Move, Google Sans, Buick, Verizon NHG eDS.
Co-Workers: Oriel Davis-Lyons, Gustavo Dorietto, Paulo Damasceno, Ben Grube, Eric Ku, Daniel Arenas, Penelope Vasquez, Ricard Valero, Tian Wang, Rachel Hayashi, Martin Virginillo and Matt Brant.
Photography: FPO
Years: 2023 – 2025
Results: 5 new clients won in 11 months for Mother NY including BlackRock, General Mills, Bombay Sapphire, Uber and Google Gemini.
Agencies: Mother NY, AKQA NY (Lululemon & Maserati), Publicis NY (Buick) and Verizon in-house.
Trail Fonts: Agentur (Good Type Foundry), Paramount (Production Type), Euclid (Swiss Typefaces), DeKalb (Pablo Medina), Jewel Cut (Bombay Sapphire), Uber Move, Google Sans, Buick, Verizon NHG eDS.
Co-Workers: Oriel Davis-Lyons, Gustavo Dorietto, Paulo Damasceno, Ben Grube, Eric Ku, Daniel Arenas, Penelope Vasquez, Ricard Valero, Tian Wang, Rachel Hayashi, Martin Virginillo and Matt Brant.
Photography: FPO
Years: 2023 – 2025